China, one of the fastest
growing countries in
the world, has made
remarkable progress over
the past 40 years since it
opened to the world.

The Chinese market
presents new opportunities and challenges.


Understanding how to do business in or with China is no longer a luxury, but rather a prerequisite for success in international business.

This program is designed to provide senior executives and business leaders with a comprehensive view of leading and managing business effectively in the fast-changing context of China, in a manner that is compatible with Chinese business practices, regulatory frameworks and consumer expectations. With a blended format, through lectures, case studies, interactive learning and company visits, participantsacquire skills necessary for evaluating business opportunities and developing business strategies for operating, competing, collaborating and/or further expanding in China.

The program draws on Tsinghua SEM core faculty, as well as guest speakers from key government institutions and/or leading Chinese and multinational companies, to facilitate gainful interactions with Chinese decision makers, and leaders of thought in academia and industry.


Deeper understanding of the institutional logic and structure, policy frameworks and trends in the Chinese economy, as well their implications for global business and the opportunities and risks of doing business in China.

Vital, up-to-date insights into Chinese customers, B2B,B2C and B2G, marketing in China and the knowledge to design China market development strategies.

Exploration of China's capital markets including valuation, financing, and its evolving characteristics, including the financing of trade and foreign direct investment, and the overall investment environment.

Dive deep into the ecosystems of China to understand the country's technology and innovation, and thei impact on the economy and on entrepreneurship.


Comprehensive understanding of the Chinese culture
and mindset
and the changing values of Chinese citizens
and how these shape business and corporate attitudes
and strategizing.

Awareness of the factors shaping and influencing
social and interpersonal relationships, business culture
and negotiation practices in China.

Interaction with speakers from government and industry
to learn from their insight and personal experiences.

Build your China network as you share experiences and
build strong connections with other participants as well
as Tsinghua SEM Executive Education alumni.

Who Should Attend?
This program is tailored to senior executives and
business leaders, including investors and top
managers of firms doing or intending to do
business in or with China.

An online ice-breaking and orientation session.

A 2-week immersive learning journey through China, visiting Beijing, Jiangsu province, and Shanghai.

The GEPC program's curriculum is designed with three main educational threads: from macro to micro, from science and technology to business, and from urban to rural.

The course combines classroom instruction with corporate visits, offering an in-depth exploration of China. Instead of relying on textbook case studies, the program utilizes real-world, first-hand corporate case studies for live teaching, providing participants with a comprehensive and deep understanding of China's business environment.

  • Orientation Module (Live-Virtual)

    Designed to launch the program, this module combines course orientation with community building. The Academic Director introduces the capstone project theme to provide clear direction, after which a structured icebreaker allows participants to share their backgrounds and aspirations, fostering immediate peer-to-peer connections.

  • Beijing Module: Top Down

    China's Political and Economic LandscapeBeijing is the political and technological innovation center of China. This module delves into the macroeconomic environment of China, encompassing government policies, economic reforms, the role of state-owned enterprises, and the development of artificial intelligence. Participants will gain insights from distinguished professors and industry leaders, gaining an understanding of how national strategies influence business opportunities.

  • Jiangsu Module: Bottom Up

    Development Model and Practical FrontiersThis curriculum offers an in-depth exploration of the dynamic interplay between entrepreneurial spirit and effective governance, illustrating how proactive policies cultivate a fertile landscape for investment and foster vibrant commercial opportunities. Participants will gain a profound appreciation for the transformative power of integrated value chains and robust manufacturing clusters, supported by dedicated case studies on emerging pillar industries-featuring industry leaders such as Wuxi Lead Intelligent Equipment, Li Auto, and Envision Energy. Furthermore, the module examines the innovative development model of Huaxi Village, delivering unique insights into China's strategic pathways toward achieving common prosperity and advancing rural revitalization.

  • Shanghai Module: Open Up

    Globalization and Market AccessThis module examines Shanghai's role as a global financial center and its impact on international trade. Participants will learn about market entry strategies, investment opportunities, and the challenges of operating in a highly competitive environment. Participants will visit emerging internet platform enterprises, gaining insights into the development of new industries within this historic international metropolis.

Faculty (partial list)
BAI Chong-En
  • Dean, Tsinghua SEM

  • Distinguished Professor of Arts, Humanities and Social Sciences, Tsinghua University

Ruipeng DiRuipeng Di
  • Director, Global Executive Courses, Tsinghua SEM

Zhangkai Huang
  • Associate Professor of Finance, Tsinghua SEM

Tomas Casas
  • Assistant Professor, Research Institute for International Management, University of St.Gallen

  • Director, China Competence Center

Yubo Chen
  • Coca-Cola Chair Professor , Tsinghua SEM

Ping He
  • Associate Dean, Tsinghua SEM

  • Professor of Finance

Ning Jia
  • Associate Professor of Accounting,Tsinghua SEM

Bo Zhang
  • Fellow, Chinese Academy of Sciences

  • Professor, Computer Science and Technology Department, Tsinghua University

Ke Meng
  • Associate Professor, School of Public Policy and Management, Tsinghua University

  • Associate Professor, Schwarzman College, Tsinghua University

The Chinese market
presents new opportunities
and challenges.
Format & Location
  • Blended Learning: Online & face-to-face sessions in Beijing, Jiangsu province and Shanghai.
  • Live-Virtual Modules: August 26, 2026
  • In-Person Modules: September 2-16, 2026
Language
  • All sessions are conducted in English, with simultaneous translation provided for Chinese sessions.
Tsinghua University Course Study Certificate
  • Upon successful completion of the program, participants will be awarded a Course Study Certificate by Tsinghua University.
Admissions Criteria
  • Candidates must have at least ten years of work experience, including experience in managing teams and/or projects.
  • Priority is given to applicants with experience in doing business in or with China.
Application Process
  • ​Submit the application form.
  • Undergo a personal interview conducted by the Tsinghua admissions team.
  • The Admissions Committee will evaluate each candidate's application.
  • Admission decisions are communicated to the candidates.
Name Company Title
● Please enter the correct format
School of Economics and Management
Tsinghua University
Beijing 100084, China
Email: exedglobal@sem.tsinghua.edu.cn
Tel: +86-10-6279 2367 / +86-10-6277 2944
http://exed.sem.tsinghua.edu.cn
© School of Economics and Management,
     Tsinghua University
©School of Economics and Management,
Tsinghua University
Name
Company
Title
Location
● Please enter the correct format