PROGRAMS FOR INDIVIDUALS (EN)-PROGRAMS FOR INDIVIDUALS (EN)

Overview

Curriculum

Live-Virtual Modules

In-Person Modules

Faculty

Application

China, one of the fastest
growing countries in
the world, has made
remarkable progress over
the past 40 years since it
opened to the world.

The Chinese market
presents new opportunities and challenges.

Understanding how to conduct business in or with China is no longer a
luxury, but rather a prerequisite for success in international business.

This program is designed to provide senior executives and business
leaders with a comprehensive view of leading and managing business
effectively in the fast-changing context of China, in a manner that is
compatible with Chinese business practices, regulatory frameworks
and consumer expectations. With a blended format, through lectures,
case studies, interactive learning and company visits, participants
acquire skills necessary for evaluating business opportunities and
developing business strategies for operating, competing, collaborating
and/or further expanding in China.

The program draws on Tsinghua SEM core faculty, as well as guest
speakers from key government institutions and/or leading Chinese
and multinational companies, to facilitate gainful interactions with
Chinese decision makers, and leaders of thought in academia and
industry.

Deeper understanding of the institutional logic and
structure, policy frameworks and trends in the Chinese
economy, as well their implications for global business
and the opportunities and risks of doing business in
China.

Vital, up-to-date insights into Chinese customers, B2B,
B2C and B2G, marketing in China and the knowledge to
design China market development strategies.

Exploration of China’s capital markets including
valuation, ﬁnancing, and its evolving characteristics,
including the ﬁnancing of trade and foreign direct
investment, and the overall investment environment.

Dive deep into the ecosystems of China to understand
the country’s technology and innovation, and their
impact on the economy and on entrepreneurship.

Comprehensive understanding of the Chinese culture
and mindset and the changing values of Chinese citizens
and how these shape business and corporate attitudes
and strategizing.

Awareness of the factors shaping and influencing
social and interpersonal relationships, business culture
and negotiation practices in China.

Interaction with speakers from government and industry
to learn from their insight and personal experiences.

Build your China network as you share experiences and
build strong connections with other participants as well
as Tsinghua SEM Executive Education alumni.

Who Should Attend?

This program is tailored to senior executives and
business leaders, including investors and top
managers of firms doing or intending to do
business in or with China.

Faculty (partial list)

BAI Chong-En

Dean, Tsinghua SEM
Mansfield Freeman Chair Professor
of Economics

CHEN Yubo

Senior Associate Dean,
Tsinghua SEM
Coca Cola Chair Professor of Marketing

LI Jizhen

Associate Dean,
Tsinghua SEM
Professor of Innovation,
Entrepreneurship
and Strategy

HE Ping

Associate Dean, Tsinghua SEM
Chair and Professor of Finance

ZHANG Xiaoquan

Executive Vice Dean, Shenzhen Institute of Economics and Management, Tsinghua University
Assistant Dean, Tsinghua SEM
Irwin and Joan Jacobs Chair Professor of Management Science and Engineering

Steven Guanpeng DONG

Vice Chairman, China Public Relations Association
Professor and Dean, National Institute of Public Relations and Strategic Communication, Communication University of China

HE Zhiguo

Fuji Bank and Heller Professor of Finance, University of Chicago, Booth School of Business
Special-Term Alibaba Foundation Professor, Tsinghua SEM

Eden YIN

Associate Professor in Marketing and Fellow of
St Edmund’s College, University of Cambridge Judge Business School

Tomas CASAS

Assistant Professor, Research Institute for International Management, University of St.Gallen
Director, China Competence Center

DI Ruipeng

Director, Global Executive Courses, Tsinghua SEM

HUANG Zhangkai

Associate Professor of Finance, Tsinghua SEM

JIA Ning

Associate Professor of
Accounting,Tsinghua SEM

XU Lin

Chairman, China-U.S.
Green Fund
Former Director, Development Planning Department, National Development and Reform Commission

XU Sitao

Chief Economist and Partner, Deloitte China
Guest Professor, Tsinghua SEM

WU Gansha

Co-Founder, Chairman
and CEO, UISEE
Technologies (Beijing)
Co., Ltd.

GE Jun

CEO, TOJOY Shared
Holding Group
Former Global Vice
President, NVIDIA
Former Global Vice
President, Apple
Former Vice President,
Intel & Managing
Director, Intel China

SU Zhong

Senior Researcher and
Research Head of Future
Technology Department,
Alibaba Research

·Aik Hong Goh

·Financial Controller Asia Pacific of Lenovo
·

GEPC has been an eye opening and enriching journey with very bright minds in the form of professors, industry experts as well as classmates. Working in a Technology Multinational company of Chinese origins today present unprecedented challenges. GEPC has helped to provide a structured framework towards gaining insight on how to approach these unique set of challenges whilst providing a peek into what the exciting future holds from autonomous driving to metaverse. It has cemented my view that we indeed stand at a crossroad in history, and it is up to this generation to create better days for the next.

·Chris Ran Tao

·VP, COO of Microsoft GCR
·

GEPC offers unparalleled insights that are essential for shaping a successful MNC strategy in today's Chinese market. The program's curriculum uniquely helped me to address the intersection of global business practices with China's rapidly evolving economic landscape, providing invaluable context for navigating regulatory frameworks, consumer trends, and digital transformation. This program covered a broad spectrum of modern China business across government SOE, automobile companies, Internet unicorns, consumer electronics as well as AI startups, which are core of today’s China innovation economy.

·Eva Maria Serrano Blanca

·Global Brand President of Calvin Klein
·

In a world where we are seeing increasing speed of innovation and uncertainty, informed, adaptable, creative business leaders are crucial for an organization’s transformational growth. We need to evolve traditional organizations into future-focused ones in order to lead them through this age of disruption. This is the key to organizational success today. GEPC brings us at the forefront of change, helps understand it deeply and develop initiatives in order to compete successfully and grow sustainably.

·Hemant Gangaraju

·Senior General Manager Connected Vehicle Services Tata Passenger Electric Mobility
·

·K.A. Keilhacker

·Managing Partner of Elementum Ventures
·

As a venture capitalist from Silicon Valley, I came to GEPC, hoping to better understand the Chinese business landscape. The experience turned out to be both eye - opening and incredibly valuable. Tsinghua’s unparalleled reputation within China’s ecosystem granted unique insider access to key stakeholders and thought leaders shaping the Chinese economy. Each session was thoughtfully curated, offering candid and relevant insights from influential thinkers and seasoned professionals. I was also impressed by the diversity and caliber of the other participants - being surrounded by such an international group added so much depth to our conversations and made the whole experience more enriching.

·Peter TK Tan

·Group CEO, Handyware International
·

GEPC is a rare, one of its kind English speaking executive program that offers unparalleled insights into business and government in China. The piece de resistance of this executive program is the opportunity to engage with the top management of successful, cutting edge Chinese companies, gain insights into their successes and failures, and understand their business models.

·San Yan NG

·Managing Director of lululemon athletica
·

The program's strength lies in its blend of theoretical knowledge and real-world application. Industry speakers provided firsthand accounts of successes and pitfalls in the Chinese market, while the diverse student body offered a global perspective on cross-cultural business practices. This immersive experience has not only enhanced my professional toolkit but also fostered lasting connections with fellow executives from around the world. GEPC has been transformative, equipping me with the additional skills and knowledge to continue thriving in China's dynamic business environment. It's a unique opportunity for any executive looking to expand their global business acumen.

·Dr Seinde Fadeni

·Chairman of NAHCO PLC
·

GEPC gave me a first-hand understanding of China’s economic growth dynamics and the several key organisations and industries contributing to it. The size, vision, innovation and strategies of these different organisations are indeed, very valuable models for the organisations I lead. The multi-venue structure of the program helped me to see and appreciate the various aspects of China – geography, culture, economy, people and even the work ethics and how it positively influences the global impact.The GEPC also provided a good networking platform with great minds and co-participants at the program. This will help foster collaboration and knowledge sharing at a global stage.

The Chinese market

presents new opportunities

and challenges.

Format & Location

Blended Learning: Online & face-to-face
sessions in Beijing, Hangzhou, Yiwu, and Shanghai.

Language

All sessions are conducted in English, with simultaneous translation
provided for Chinese sessions.

Tsinghua University
Course Study Certiﬁcate

Upon successful completion of the program, participants will be awarded a Course Study Certificate by Tsinghua University

Tsinghua University Course
Study Certiﬁcate

Upon successful completion of the program, participants will be awarded a Course Study Certificate by Tsinghua University.

Admissions Criteria

Candidates must have at least ten years of work experience, including experience in managing teams and/or projects.
Priority is given to applicants with experience in doing business in or with China.

Application Process

Submit the application form.
Undergo a personal interview conducted by the Tsinghua admissions team.
The Admissions Committee will evaluate each candidate's application.
Admission decisions are communicated to the candidates.