

China, one of the fastest
growing countries in
the world, has made
remarkable progress over
the past 40 years since it
opened to the world.
The Chinese market
presents new opportunities and challenges.
Understanding how to do business in or with China is no longer a luxury, but rather a prerequisite for success in international business.
This program is designed to provide senior executives and business leaders with a comprehensive view of leading and managing business effectively in the fast-changing context of China, in a manner that is compatible with Chinese business practices, regulatory frameworks and consumer expectations. With a blended format, through lectures, case studies, interactive learning and company visits, participantsacquire skills necessary for evaluating business opportunities and developing business strategies for operating, competing, collaborating and/or further expanding in China.
The program draws on Tsinghua SEM core faculty, as well as guest speakers from key government institutions and/or leading Chinese and multinational companies, to facilitate gainful interactions with Chinese decision makers, and leaders of thought in academia and industry.
Deeper understanding of the institutional logic and structure, policy frameworks and trends in the Chinese economy, as well their implications for global business and the opportunities and risks of doing business in China.
Vital, up-to-date insights into Chinese customers, B2B,B2C and B2G, marketing in China and the knowledge to design China market development strategies.
Exploration of China's capital markets including valuation, financing, and its evolving characteristics, including the financing of trade and foreign direct investment, and the overall investment environment.
Dive deep into the ecosystems of China to understand the country's technology and innovation, and thei impact on the economy and on entrepreneurship.
Comprehensive understanding of the Chinese culture
and mindset and the changing values of Chinese citizens
and how these shape business and corporate attitudes
and strategizing.
Awareness of the factors shaping and influencing
social and interpersonal relationships, business culture
and negotiation practices in China.
Interaction with speakers from government and industry
to learn from their insight and personal experiences.
Build your China network as you share experiences and
build strong connections with other participants as well
as Tsinghua SEM Executive Education alumni.
The GEPC program's curriculum is designed with three main educational threads: from macro to micro, from science and technology to business, and from urban to rural.
The course combines classroom instruction with corporate visits, offering an in-depth exploration of China. Instead of relying on textbook case studies, the program utilizes real-world, first-hand corporate case studies for live teaching, providing participants with a comprehensive and deep understanding of China's business environment.
Designed to launch the program, this module combines course orientation with community building. The Academic Director introduces the capstone project theme to provide clear direction, after which a structured icebreaker allows participants to share their backgrounds and aspirations, fostering immediate peer-to-peer connections.
China's Political and Economic LandscapeBeijing is the political and technological innovation center of China. This module delves into the macroeconomic environment of China, encompassing government policies, economic reforms, the role of state-owned enterprises, and the development of artificial intelligence. Participants will gain insights from distinguished professors and industry leaders, gaining an understanding of how national strategies influence business opportunities.
Development Model and Practical FrontiersThis curriculum offers an in-depth exploration of the dynamic interplay between entrepreneurial spirit and effective governance, illustrating how proactive policies cultivate a fertile landscape for investment and foster vibrant commercial opportunities. Participants will gain a profound appreciation for the transformative power of integrated value chains and robust manufacturing clusters, supported by dedicated case studies on emerging pillar industries-featuring industry leaders such as Wuxi Lead Intelligent Equipment, Li Auto, and Envision Energy. Furthermore, the module examines the innovative development model of Huaxi Village, delivering unique insights into China's strategic pathways toward achieving common prosperity and advancing rural revitalization.
Globalization and Market AccessThis module examines Shanghai's role as a global financial center and its impact on international trade. Participants will learn about market entry strategies, investment opportunities, and the challenges of operating in a highly competitive environment. Participants will visit emerging internet platform enterprises, gaining insights into the development of new industries within this historic international metropolis.

Dean, Tsinghua SEM
Distinguished Professor of Arts, Humanities and Social Sciences, Tsinghua University

Director, Global Executive Courses, Tsinghua SEM

Associate Professor of Finance, Tsinghua SEM

Assistant Professor, Research Institute for International Management, University of St.Gallen
Director, China Competence Center

Coca-Cola Chair Professor , Tsinghua SEM

Associate Dean, Tsinghua SEM
Professor of Finance

Associate Professor of Accounting,Tsinghua SEM

Fellow, Chinese Academy of Sciences
Professor, Computer Science and Technology Department, Tsinghua University

Associate Professor, School of Public Policy and Management, Tsinghua University
Associate Professor, Schwarzman College, Tsinghua University

GEPC at Tsinghua provided a profound and timely insight into China's dynamic economy and its evolving role in the world. The curriculum was exceptionally well-designed, blending enriching lectures from world-renowned professors with immersive visits to leading Chinese enterprises. This unique combination of academic rigor and real-world exposure offered invaluable perspectives for any senior leader operating on a global scale. Beyond the knowledge gained, the opportunity to learn alongside a diverse cohort of accomplished executives was equally rewarding. An unparalleled executive education experience.
GEPC gave me a first-hand understanding of China's economic growth dynamics and the several key organisations and industries contributing to it. The size, vision, innovation and strategies of these different organisations are indeed, very valuable models for the organisations I lead. The multi-venue structure of the program helped me to see and appreciate the various aspects of China – geography, culture, economy, people and even the work ethics and how it positively influences the global impact. The GEPC also provided a good networking platform with great minds and co-participants at the program. This will help foster collaboration and knowledge sharing at a global stage.
GEPC has been an eye opening and enriching journey with very bright minds in the form of professors, industry experts as well as classmates. Working in a Technology Multinational company of Chinese origins today present unprecedented challenges. GEPC has helped to provide a structured framework towards gaining insight on how to approach these unique set of challenges whilst providing a peek into what the exciting future holds from autonomous driving to metaverse. It has cemented my view that we indeed stand at a crossroad in history, and it is up to this generation to create better days for the next.
Joining the GEPC 2025 of Tsinghua University was a high-value professional as well as personal experience. The mix of formal academic modules introducing China economically, politically and culturally, with onsite visits and Q&A sessions with Chinese companies (tiers one, second tier and SMEs) allowed my 2 colleagues and I to start to have coherent hands-on insights about China. The exposure to different environments -tiers one cities, as well as more remote areas- provided a valuable vintage point for understanding the potential of a China strategy. Takeaways: China cannot be ignored, beginning of the journey to formulate our own China strategy, and short-term what conclusions and valuable implementations can we bring back "home" to our business…
Fantastic program in China, about China - shared and experienced with impressive executives from around the world. Our class came from France, Chile, Nigeria, Vietnam, Germany, the US and the UAE, Indonesia and many more. All student executives came engaged and eager to learn, to share and discuss their experiences, and to find about more about their place in the future and how that fits with China's place in the years ahead. Excellent program with top tier, engaging professors who love teaching, with dedicated and energetic staff who thoroughly enjoyed time with the executives, and meaningful, unique company visits with THE leading Chinese companies in the country (Alibaba, Huawei, Unitree, RedNote, among many).
The program's strength lies in its blend of theoretical knowledge and real-world application. Industry speakers provided firsthand accounts of successes and pitfalls in the Chinese market, while the diverse student body offered a global perspective on cross-cultural business practices. This immersive experience has not only enhanced my professional toolkit but also fostered lasting connections with fellow executives from around the world. GEPC has been transformative, equipping me with the additional skills and knowledge to continue thriving in China's dynamic business environment. It's a unique opportunity for any executive looking to expand their global business acumen.
In a world where we are seeing increasing speed of innovation and uncertainty, informed, adaptable, creative business leaders are crucial for an organization's transformational growth. We need to evolve traditional organizations into future-focused ones in order to lead them through this age of disruption. This is the key to organizational success today. GEPC brings us at the forefront of change, helps understand it deeply and develop initiatives in order to compete successfully and grow sustainably.
GEPC ensures a high level of academic rigor and expertise, unique locations across China, and a diverse, high-achieving cohort. Its world-class faculty provided me with the specific skills and knowledge I needed to understand China's fast growing economy and government policies. Company visits in Beijing, Hangzhou and Shanghai gave me a practical understanding of how businesses operate in China today and how they intend to build a competitive advantage in global markets in the upcoming years. During the course I met many successful leaders and entrepreneurs from various industries and cultural backgrounds. It created invaluable peer-to-peer learning, networking and friendship opportunities for all of us.