PROGRAMS FOR INDIVIDUALS (EN)-PROGRAMS FOR INDIVIDUALS (EN)

Overview

Curriculum

Live-Virtual Modules

In-Person Modules

Faculty

Application

China, one of the fastest
growing countries in
the world, has made
remarkable progress over
the past 40 years since it
opened to the world.

The Chinese market
presents new opportunities and challenges.

Understanding how to do business in or with China is no longer a luxury, but rather a prerequisite for success in international business.

This program is designed to provide senior executives and business leaders with a comprehensive view of leading and managing business effectively in the fast-changing context of China, in a manner that is compatible with Chinese business practices, regulatory frameworks and consumer expectations. With a blended format, through lectures, case studies, interactive learning and company visits, participantsacquire skills necessary for evaluating business opportunities and developing business strategies for operating, competing, collaborating and/or further expanding in China.

The program draws on Tsinghua SEM core faculty, as well as guest speakers from key government institutions and/or leading Chinese and multinational companies, to facilitate gainful interactions with Chinese decision makers, and leaders of thought in academia and industry.

Deeper understanding of the institutional logic and
structure, policy frameworks and trends in the Chinese
economy, as well their implications for global business
and the opportunities and risks of doing business in
China.

Vital, up-to-date insights into Chinese customers, B2B,
B2C and B2G, marketing in China and the knowledge to
design China market development strategies.

Exploration of China’s capital markets including
valuation, ﬁnancing, and its evolving characteristics,
including the ﬁnancing of trade and foreign direct
investment, and the overall investment environment.

Dive deep into the ecosystems of China to understand
the country’s technology and innovation, and their
impact on the economy and on entrepreneurship.

Comprehensive understanding of the Chinese culture
and mindset and the changing values of Chinese citizens
and how these shape business and corporate attitudes
and strategizing.

Awareness of the factors shaping and influencing
social and interpersonal relationships, business culture
and negotiation practices in China.

Interaction with speakers from government and industry
to learn from their insight and personal experiences.

Build your China network as you share experiences and
build strong connections with other participants as well
as Tsinghua SEM Executive Education alumni.

Who Should Attend?

This program is tailored to senior executives and
business leaders, including investors and top
managers of firms doing or intending to do
business in or with China.

Faculty (partial list)

BAI Chong-En

Dean, Tsinghua SEM
Distinguished Professor of Arts, Humanities and Social Sciences, Tsinghua University

Ruipeng DiRuipeng Di

Director, Global Executive Courses, Tsinghua SEM

Zhangkai Huang

Associate Professor of Finance, Tsinghua SEM

Tomas Casas

Assistant Professor, Research Institute for International Management, University of St.Gallen
Director, China Competence Center

Yubo Chen

Coca-Cola Chair Professor , Tsinghua SEM

Ping He

Associate Dean, Tsinghua SEM
Professor of Finance

Ning Jia

Associate Professor of Accounting,Tsinghua SEM

Bo Zhang

Fellow, Chinese Academy of Sciences
Professor, Computer Science and Technology Department, Tsinghua University

Ke Meng

Associate Professor, School of Public Policy and Management, Tsinghua University
Associate Professor, Schwarzman College, Tsinghua University

·Aik Hong Goh

·Financial Controller Asia Pacific of Lenovo
·

GEPC has been an eye opening and enriching journey with very bright minds in the form of professors, industry experts as well as classmates. Working in a Technology Multinational company of Chinese origins today present unprecedented challenges. GEPC has helped to provide a structured framework towards gaining insight on how to approach these unique set of challenges whilst providing a peek into what the exciting future holds from autonomous driving to metaverse. It has cemented my view that we indeed stand at a crossroad in history, and it is up to this generation to create better days for the next.

·Chris Ran Tao

·VP, COO of Microsoft GCR
·

GEPC offers unparalleled insights that are essential for shaping a successful MNC strategy in today's Chinese market. The program's curriculum uniquely helped me to address the intersection of global business practices with China's rapidly evolving economic landscape, providing invaluable context for navigating regulatory frameworks, consumer trends, and digital transformation. This program covered a broad spectrum of modern China business across government SOE, automobile companies, Internet unicorns, consumer electronics as well as AI startups, which are core of today’s China innovation economy.

·Eva Maria Serrano Blanca

·Global Brand President of Calvin Klein
·

In a world where we are seeing increasing speed of innovation and uncertainty, informed, adaptable, creative business leaders are crucial for an organization’s transformational growth. We need to evolve traditional organizations into future-focused ones in order to lead them through this age of disruption. This is the key to organizational success today. GEPC brings us at the forefront of change, helps understand it deeply and develop initiatives in order to compete successfully and grow sustainably.

·Hemant Gangaraju

·Senior General Manager Connected Vehicle Services Tata Passenger Electric Mobility
·

Joining the GEPC 2025 of Tsinghua University was a high-value professional as well as personal experience. The mix of formal academic modules introducing China economically, politically and culturally, with onsite visits and Q&A sessions with Chinese companies (tiers one, second tier and SMEs) allowed my 2 colleagues and I to start to have coherent hands-on insights about China. The exposure to different environments -tiers one cities, as well as more remote areas- provided a valuable vintage point for understanding the potential of a China strategy. Takeaways: China cannot be ignored, beginning of the journey to formulate our own China strategy, and short-term what conclusions and valuable implementations can we bring back "home" to our business… Bravo to Tsinghua's GPEC for having make this possible!

·K.A. Keilhacker

·Managing Partner of Elementum Ventures
·

As a venture capitalist from Silicon Valley, I came to GEPC, hoping to better understand the Chinese business landscape. The experience turned out to be both eye - opening and incredibly valuable. Tsinghua’s unparalleled reputation within China’s ecosystem granted unique insider access to key stakeholders and thought leaders shaping the Chinese economy. Each session was thoughtfully curated, offering candid and relevant insights from influential thinkers and seasoned professionals. I was also impressed by the diversity and caliber of the other participants - being surrounded by such an international group added so much depth to our conversations and made the whole experience more enriching.

·Peter TK Tan

·Group CEO, Handyware International
·

GEPC is a rare, one of its kind English speaking executive program that offers unparalleled insights into business and government in China. The piece de resistance of this executive program is the opportunity to engage with the top management of successful, cutting edge Chinese companies, gain insights into their successes and failures, and understand their business models.

·San Yan NG

·Managing Director of lululemon athletica
·

The program's strength lies in its blend of theoretical knowledge and real-world application. Industry speakers provided firsthand accounts of successes and pitfalls in the Chinese market, while the diverse student body offered a global perspective on cross-cultural business practices. This immersive experience has not only enhanced my professional toolkit but also fostered lasting connections with fellow executives from around the world. GEPC has been transformative, equipping me with the additional skills and knowledge to continue thriving in China's dynamic business environment. It's a unique opportunity for any executive looking to expand their global business acumen.

·Dr Seinde Fadeni

·Chairman of NAHCO PLC
·

GEPC gave me a first-hand understanding of China’s economic growth dynamics and the several key organisations and industries contributing to it. The size, vision, innovation and strategies of these different organisations are indeed, very valuable models for the organisations I lead. The multi-venue structure of the program helped me to see and appreciate the various aspects of China – geography, culture, economy, people and even the work ethics and how it positively influences the global impact.The GEPC also provided a good networking platform with great minds and co-participants at the program. This will help foster collaboration and knowledge sharing at a global stage.

The Chinese market

presents new opportunities

and challenges.

Dates & Location

【Live-Virtual】August 26, 2026 【In-Person】September 2-16, 2026 in Beijing, Jiangsu province and Shanghai

Language

All sessions are conducted in English, with simultaneous translation provided for Chinese sessions

Tsinghua University Course Study Certificate

Upon successful completion of the program, participants will be awarded a Course Study Certificate by Tsinghua University

Admissions Criteria

Candidates must have at least ten years of work experience, including experience in managing teams and/or projects.Priority is given to applicants with experience in doing business in or with China

Application Process

Submit the application form.Undergo a personal interview conducted by the Tsinghua admissions team.The Admissions Committee will evaluate each candidate's application.Admission decisions are communicated to the candidates