China, one of the fastest
growing countries in
the world, has made
remarkable progress over
the past 40 years since it
opened to the world.
The Chinese market
presents new opportunities and challenges.
luxury, but rather a prerequisite for success in international business.
This program is designed to provide senior executives and business
leaders with a comprehensive
view
of
leading and managing business
effectively in the fast-changing context of China, in a manner
that is
compatible with Chinese business practices, regulatory frameworks
and consumer expectations.
With a
blended format, through lectures,
case studies, interactive learning and company visits,
participants
acquire skills necessary for evaluating business opportunities and
developing business strategies for operating, competing, collaborating
and/or further expanding
in
China.
The program draws on Tsinghua SEM core faculty, as well as guest
speakers from key government
institutions and/or leading Chinese
and multinational companies, to facilitate gainful
interactions
with
Chinese decision makers, and leaders of thought in academia and
industry.
Deeper understanding of the institutional logic and
structure, policy frameworks and trends in the Chinese
economy, as well their implications for global business
and the opportunities and risks of doing business in
China.
Vital, up-to-date insights into Chinese customers, B2B,
B2C and B2G, marketing in China and the knowledge to
design China market development strategies.
Exploration of China’s capital markets including
valuation, financing, and its evolving characteristics,
including the financing of trade and foreign direct
investment, and the overall investment environment.
Dive deep into the ecosystems of China to understand
the country’s technology and innovation, and their
impact on the economy and on entrepreneurship.
Comprehensive understanding of the Chinese culture
and mindset and the changing values of Chinese citizens
and how these shape business and corporate attitudes
and strategizing.
Awareness of the factors shaping and influencing
social and interpersonal relationships, business culture
and negotiation practices in China.
Interaction with speakers from government and industry
to learn from their insight and personal experiences.
Build your China network as you share experiences and
build strong connections with other participants as well
as Tsinghua SEM Executive Education alumni.
business leaders, including investors and top
managers of firms doing or intending to do
business in or with China.
the Business Environment
- The Historical Roots for China’s Development
- China Economic Growth: Drivers and Future Trends
- Red Swan: China’s Political Economy
- Digital Economy: Global vs Chinese Perspective
- New Retail and Consumer Behavior in the Era of COVID-19
- Brand Strategy in the Intelligent Era
- Chinese Financial Markets
- Financing Entrepreneurship and Innovation in China
- International Monetary System Reform and RMB Internationalization
- China’s Technology and Innovation: History, Present and the Future
- Future Technology: the Development Trends in Artificial Intelligence
- Autonomous Driving: Disruption, Endgame and Path
- China in Post-Covid Era - A Calibrated Opening Amid Heightened Geopolitical Risk
- How to Succeed in China Market? Lessons from Multi-National Enterprises
- How to Become an Effective Chief Geopolitical Officer (CGO)?
- International Business - Doing Business in China from a Foreign Perspective
Technology Visions
- Dual Circulation and the New Spirit of the "Two Sessions"
- Political Economy of Chinese Finance
- China’s Foreign Trade and Economic Cooperation - the Belt & Road Initiative
- Creativity, Innovation and Entrepreneurship
- Sustainable Development and Innovation of Enterprises
- Modernization of Social Governance from the Perspective of the Epidemic
- Entrepreneurship Forum
- State-Owned Enterprise Visit
- World-Class Private Enterprise Visit
- Unicorn Company Visit
Internationalization
with Localization
- China’s Economic Reform
- Private Equity Investment and M&A and Post-Invesment Management
- How to Find Partners and Seize Market Opportunities in China beyond Covid-19?
- Internet Enterprise Visit
- Foreign Enterprise in Shanghai or Joint Venture Visit
Entrepreneurial Ecosystems
- Financial Technology
- China’s Digital Transformation and Technological Innovation
- High-Tech Enterprise Visit
- Electronics or EV Enterprise Visit
- Dean, Tsinghua SEM
- Mansfield Freeman Chair Professor
of Economics
- Senior Associate Dean,
Tsinghua SEM - Coca Cola Chair Professor of Marketing
- Associate Dean,
Tsinghua SEM - Professor of Innovation,
Entrepreneurship
and Strategy
- Associate Dean, Tsinghua SEM
- Chair and Professor of Finance
- Executive Vice Dean, Shenzhen Institute of Economics and Management, Tsinghua University
- Assistant Dean, Tsinghua SEM
- Irwin and Joan Jacobs Chair Professor of Management Science and Engineering
- Vice Chairman, China Public Relations Association
- Professor and Dean, National Institute of Public Relations and Strategic Communication, Communication University of China
- Fuji Bank and Heller Professor of Finance, University of Chicago, Booth School of Business
- Special-Term Alibaba Foundation Professor, Tsinghua SEM
- Associate Professor in
Marketing and Fellow of
St Edmund’s College, University of Cambridge Judge Business School
- Assistant Professor, Research Institute for International Management, University of St.Gallen
- Director, China Competence Center
- Director, Global Executive Courses, Tsinghua SEM
- Associate Professor of Finance, Tsinghua SEM
- Associate Professor of
Accounting,Tsinghua SEM
- Chairman, China-U.S.
Green Fund - Former Director, Development Planning Department, National Development and Reform Commission
- Chief Economist and Partner, Deloitte China
- Guest Professor, Tsinghua SEM
- Co-Founder, Chairman
and CEO, UISEE
Technologies (Beijing)
Co., Ltd.
- CEO, TOJOY Shared
Holding Group - Former Global Vice
President, NVIDIA - Former Global Vice
President, Apple - Former Vice President,
Intel & Managing
Director, Intel China
- Senior Researcher and
Research Head of Future
Technology Department,
Alibaba Research
Apart from Tsinghua SEM's leading
faculty, speakers from government
and industry will join the program as
lecturers.
· South African Tourism
· Lenovo
- · Co-Founder and Chief Commercial
Officer,
Grameen Digital Health - · Chief Representative Officer,
China & CEO,
South East Asia, Harbr - · Co-Founder, Telenor Health
- Live-Virtual Modules: 16 three-hour sessions
(from March 2023)
- In-Person Modules: 12 days
(Beijing, Shanghai and Shenzhen)
Participants can take the Live-Virtual Modules
and In-Person Modules
independently.
- All sessions are conducted in English. If there is
a Chinese session,
simultaneous translation will be provided.
Course Study Certificate
- Upon successful completion of the program, participants will be
awarded a Course Study Certificate by Tsinghua University.
-
have management experience and leadership potential.
Participants should have at least five years of work experience, including
experience in managing teams and/or projects. -
have strong academic ability.
Participants should have a solid academic foundation
(e.g. holding at least a bachelor's degree or equivalent). -
have a keen interest or rich experience in Chinese business.
Applicants currently living and working in China (or planning to) or those
whose work has a particular focus on China will be preferred.
