China, one of the fastest
growing countries in
the world, has made
remarkable progress over
the past 40 years since it
opened to the world.

The Chinese market
presents new opportunities and challenges.

Understanding how to conduct business in or with China is no longer a
luxury, but rather a prerequisite for success in international business.

This program is designed to provide senior executives and business
leaders with a comprehensive view of leading and managing business
effectively in the fast-changing context of China, in a manner that is
compatible with Chinese business practices, regulatory frameworks
and consumer expectations. With a blended format, through lectures,
case studies, interactive learning and company visits, participants
acquire skills necessary for evaluating business opportunities and
developing business strategies for operating, competing, collaborating
and/or further expanding in China.

The program draws on Tsinghua SEM core faculty, as well as guest
speakers from key government institutions and/or leading Chinese
and multinational companies, to facilitate gainful interactions with
Chinese decision makers, and leaders of thought in academia and

Deeper understanding of the institutional logic and
, policy frameworks and trends in the Chinese
economy, as well their implications for global business
and the opportunities and risks of doing business in

Vital, up-to-date insights into Chinese customers, B2B,
B2C and B2G, marketing in China and the knowledge to
design China market development strategies.

Exploration of China’s capital markets including
valuation, financing, and its evolving characteristics,
including the financing of trade and foreign direct
investment, and the overall investment environment.

Dive deep into the ecosystems of China to understand
the country’s technology and innovation, and their
impact on the economy and on entrepreneurship.

Comprehensive understanding of the Chinese culture
and mindset
and the changing values of Chinese citizens
and how these shape business and corporate attitudes
and strategizing.

Awareness of the factors shaping and influencing
social and interpersonal relationships, business culture
and negotiation practices in China.

Interaction with speakers from government and industry
to learn from their insight and personal experiences.

Build your China network as you share experiences and
build strong connections with other participants as well
as Tsinghua SEM Executive Education alumni.

Who Should Attend?
This program is tailored to senior executives and
business leaders, including investors and top
managers of firms doing or intending to do
business in or with China.
Live-Virtual Modules
Macro Economy and
the Business Environment
  • China Today: Policy Environment and Future Trends
  • Interpretation of the "14th Five-Year Plan" - China's Economy and its Impact
    on Investments
  • Red Swan: China’s Political Economy
  • International Business - Doing Business in China from a Foreign Perspective
Digitization and Marketing
  • Digital Economy: Chinese Approaches
  • New Retail and Consumer Behavior in the Era of COVID-19
  • How do Enterprises Seek Sustainable Development in the Digital Era?
  • Brand Strategy in the Intelligent Era
Finance and Investment
  • Chinese Financial Markets
  • Financing Entrepreneurship and Innovation in China
  • Financial Statement Analysis with Chinese Characteristics
  • RMB Internationalization and Digital Currencies
Innovation and
  • Future Technology: the Development Trends in Artificial Intelligence
  • Sustainable Development and Carbon Neutralization
  • Advances and Lessons in Life Science and Technology
  • Mobility Technology Popularization - Observations on the Interaction between
    New Technologies, Policy Making, and Society in China
On-Campus Modules
Beijing: China's State and
Technology Visions
  • Dual Circulation and the New Spirit of the "Two Sessions"
  • Political Economy of Chinese Finance
  • China’s Foreign Trade and Economic Cooperation - the Belt & Road Initiative
  • Creativity, Innovation and Entrepreneurship
  • Sustainable Development and Innovation of Enterprises
  • Modernization of Social Governance from the Perspective of the Epidemic
  • Entrepreneurship Forum
  • State-Owned Enterprise Visit
  • World-Class Private Enterprise Visit
  • Unicorn Company Visit
Shanghai: Connecting the

World with China
  • China’s Economic Reform
  • Private Equity Investment and M&A and Post-Invesment Management
  • How to Find Partners and Seize Market Opportunities in China beyond Covid-19?
  • Internet Enterprise Visit
  • Foreign Enterprise in Shanghai or Joint Venture Visit
Shenzhen: Bottom-Up
Entrepreneurial Ecosystems
  • Financial Technology
  • China’s Digital Transformation and Technological Innovation
  • High-Tech Enterprise Visit
  • Electronics or EV Enterprise Visit
Faculty (partial list)
BAI Chong-En
  • Dean, Tsinghua SEM
  • Mansfield Freeman Chair Professor
    of Economics
  • Senior Associate Dean,
    Tsinghua SEM
  • Professor of Marketing
LI Jizhen
  • Associate Dean,
    Tsinghua SEM
  • Professor of Innovation,
    and Strategy
  • Assistant Professor at the Research
    Institute for International Management,
    University of St.Gallen
  • Director of the China Competence Center
  • Director of the Competence Center
    for Top Teams
HE Ping
  • Chair and Professor of Finance,
    Tsinghua SEM
HUANG Zhangkai
  • Associate Professor of Finance,
    Tsinghua SEM
JIA Ning
  • Associate Professor of Accounting,
    Tsinghua SEM
QIAN Xiaojun
  • Professor of Leadership and Organization
    Management, Tsinghua SEM
  • Associate Dean, Schwarzman College, Tsinghua University
DI Ruipeng
  • Director, Global Executive Courses,
    Tsinghua SEM
  • Associate Professor of Accounting,
    Tsinghua SEM
Note: Faculty are subject to change.
Apart from Tsinghua SEM's leading
faculty, speakers from government
and industry will join the program as
The Chinese market
presents new opportunities
and challenges.
  • 7 months
Format & Location
  • Blended: online & on campus, face-to-face

    (in Shenzhen, Shanghai, and Beijing)
  • Participants can take the Live-Virtual Modules and On-Campus
    Modules independently.
  • All sessions are conducted in English. If there is a Chinese session,
    simultaneous translation and bilingual textbooks or handouts will
    be provided.
Tsinghua University
Course Study Certificate
  • Upon successful completion of the program, participants will be
    awarded a Course Study Certificate by Tsinghua University.
  • Program Registration No.: 2105130008/2105130009
Admissions Criteria
The program gives priority to applicants who:
  • have management experience and leadership potential.
    Participants should have at least five years of work experience, including
    experience in managing teams and/or projects.
  • have strong academic ability.
    Participants should have a solid academic foundation (e.g. holding at least a bachelor's degree or equivalent).
  • have a keen interest or rich experience in Chinese business.
    Applicants currently living and working in China (or planning to) or those
    whose work has a particular focus on China will be preferred.
  • Candidates must submit the application form.
  • The Admissions Committee will evaluate each candidate’s application.
  • The admissions decision is communicated to the candidates.
  • Seat confirmation and reservation.
Download Global Executive Program in China Brochure
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School of Economics and Management
Tsinghua University
Beijing 100084, China
Tel: +86-10-6279 2367 / +86-10-6277 2944
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    Tsinghua University
©School of Economics and Management,
Tsinghua University
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