Senior Executive Program for China 2017-08-27


The School of Economics and Management, Tsinghua University; China Europe International Business School, and Harvard Business School jointly offer the Senior Executive Program for China, designed to address the business and management challenges facing executives in China and Southeast Asia today. The leading faculty from all three schools provide senior managers with the tools needed to succeed in today’s challenging business environment.


The Partner Schools

School of Economics and Management, Tsinghua University

The history of the School of Economics and Management, Tsinghua University (Tsinghua SEM) dates back to 1926 as the Department of Economics and to 1979 as the Department of Economics and Management Engineering. In 1984, Tsinghua SEM was established as one of the first business schools in China. Currently, Tsinghua SEM has a total of 155 faculty members and more than 4,000 students, offering a variety of academic programs at undergraduate, master (including MBA/EMBA), and doctoral levels. With seven departments and several research centers, Tsinghua SEM contributes academic knowledge that fuels the revival of the Chinese economy and cultivates business leaders for China and the world.


China Europe International Business School

China Europe International Business School (CEIBS) is a non-profit joint venture established in Shanghai in 1994 under an agreement between the Chinese government and the European Commission. The school aims to educate responsible leaders versed in “China Depth, Global Breadth”, with the vision of “becoming the most respected international business school by linking East and West in teaching, research, and business practice and by promoting China’s social and economic development through high-impact knowledge creation and dissemination”. It now offers a full-time MBA, a finance MBA, an Executive MBA, and a wide array of Executive Education programs. Through nearly two decades of unremitting efforts, CEIBS has become a leading business school in China and Asia.


Harvard Business School

For more than a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s first MBA program. A global network of seven research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a long-standing world leader in redefining the nature of management education, shaping the practice of business in every industry, and inventing the future of business.





Module One: August 21–27, 2016     Tsinghua SEM, Beijing, China

Module Two: October 16–22, 2016    CEIBS, Shanghai, China

Module Three: December 4–16, 2016  HBS, Boston, MA, USA





Continuing its rapid advance, China’s economy now ranks as one of the largest in the world. At the same time, forward thinking companies, whether Chinese national firms or multinationals, are looking for ways to benefit from the growth

opportunities China presents.


To succeed, their executives must be able to adapt to and take advantage of this rapidly changing and complex market. The Senior Executive Program for China offers a comprehensive, transformational learning experience that prepares the most senior executives to excel in their careers and lead their companies to achieve sustainable competitive advantage. Taught by thought leaders from the three schools in Chinese and English with simultaneous translation, this innovative program offers the latest research and thinking on China and the global marketplace. Participants will leave the program with deeper and broader insights into China’s position in the global economy, as well as the ability to assess and fine tune their personal management style for more effective leadership.


The Senior Executive Program for China provides the opportunity for executives to step back from day-to-day responsibilities and acquire the integrated knowledge and global perspective required to successfully lead their organizations.


Participants will:

• Acquire the frameworks to develop and implement strategies that help their companies stay ahead of competitors and successfully reinvent themselves

• Assemble a portfolio of management approaches and gain insights into applying the right technique to each unique set of circumstances

• Refine critical personal skills to succeed in senior institutional leadership

• Gain a high level of confidence that translates into effective decision making throughout the organization

• Learn to assess their performance as senior leaders

• Build a heightened awareness of the political, cultural, social, and economic issues facing Chinese companies in global markets

• Establish an invaluable network of peers leading companies in a diverse set of industries


Ultimately, participants will return to their companies empowered with the knowledge and skills to create and sustain competitive advantage in today’s difficult business environment.




The program is offered in three modules, allowing managers to return to their organizations after each module and start implementing what they have learned. Functional excellence is the overarching theme in the fi rst module, which takes place at Tsinghua SEM in Beijing. The focus of the second module, offered at CEIBS in Shanghai, is strategic management. Leadership is the central theme of the third module that brings participants to the HBS campus in Boston.



Principles of General Management

• Examining the effectiveness of a company’s strategy

• Linking a company’s strategy to organizational design and

critical inputs

• Refining your judgment and enhancing your skill set


• Understanding how marketing creates value

• Leveraging contemporary marketing concepts and tools—from market segmentation and product positioning to the design of distribution channels and communications strategy

• Analyzing customer needs and buying behavior

• Achieving marketing value through pricing initiatives

Management Control

• Understanding how management control systems provide critical information for measuring and managing product and customer profitability

• Using formal control systems, including the Balanced Scorecard, to guide and monitor business strategies




• Understanding how fi rms create and sustain competitive advantage

• Analyzing the link between superior fi nancial performance and the strategic moves of rivals and suppliers

• Formulating and administering a successful strategy in the face of economic uncertainty and fi erce competition

• Creating an overall plan by integrating policies in each functional area

Strategic Human Resources

• Building organizations that outpace rivals in the short term and that innovate over time

• Discovering performance and opportunity gaps

• Identifying the root causes of weakness in organizational design

• Understanding the links between innovation and organizational evolution, and building teams for innovation


• Understanding and leveraging the appropriate tools for managing corporate financial resources, including the latest theories and best practices of strategic profitability analyses and resource allocation

• Analyzing and optimizing capital structure, capital markets, and financial institutions through entrepreneurial finance, acquisition, the benefits and costs of doing Leverage Buyouts (LBOs), the original structure, and financing of the company

• Designing capital structure to achieve a cost advantage


• Achieving greater effectiveness at the negotiating table—including circumstances involving multiple parties, issues, and agendas, and evolving time frames

• Handling challenges such as hard bargainers and negotiating across borders

• Knowing when and how to manage tension between cooperative actions to create value jointly versus when and how to claim value individually



Leadership and Change Management

• Understanding the role of leadership and successfully managing change

• Recognizing and meeting the challenges to leadership effectiveness

• Developing a compelling leadership style

Corporate Governance and Values

• Achieving sound governance—the changing role of the board of directors and its relationship with corporate management

• Understanding the role of the board in strategic planning and as an agent of change

• Creating an environment of ethical responsibility


• Evaluating entrepreneurial ventures

• Understanding the value created by corporate entrepreneurship


• Understanding why some companies are more innovative than others

• Building, managing, and improving innovation systems

• Leveraging open innovation for idea generation, problem solving, and growth

• Using business experimentation for competitive advantage

• Designing management systems for business innovation

Business and Government in the International Economy

• Understanding the roots of conflict and convergence among nations competing in the world economy

• Identifying global issues stemming from government policies on issues such as trade flows, exchange rates, investment, and technological innovation

• Recognizing how different nations conceptualize the roles and relationships of government and business, and how these varying conceptions affect managerial

decision making

• Analyzing the factors involved in making direct foreign investment decisions

• Examining the sustainability of and limitations to China’s economic growth




The Senior Executive Program for China is developed and taught by leading faculty from the School of Economics and Management, Tsinghua University (Tsinghua SEM); China Europe International Business School (CEIBS), and Harvard Business School (HBS). They are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and experienced entrepreneurs in their respective fields. Representing various disciplines, they remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. These faculty members leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape the practice of management.



Xing XIAO, Professor of Accounting. 

Yubo CHEN, Professor, Department of Marketing, Associate Dean, TSEM.

Jie WEI, Tsinghua Tongfang Chair Professor, Department of Innovation, Entrepreneurship and Strategy, TSEM.

Wuxiang ZHU, Professor, Department of Finance, TSEM.

Yan ZHU, Professor, Department of Management Science and Engineering. Associate Dean, School of Economics and Management, TSEM.



Pedro NUENO, Professor of Entrepreneurship and President.

Xiaonian XU, Professor of Economics and Finance.

Gao WANG, Professor of Marketing; Associate Dean, CEIBS.

Weiru CHEN, Associate Professor of Strategy, CEIBS.

Yuchang HWANG, Professor of Accounting, CEIBS.

Sampler JEFF, Adjunct Professor of Management, CEIBS.



William W. GEORGE, Professor of Management Practice, Member of the Organization Behavior Unit; faculty chair of “Authentic Leadership Development” and Faculty Cochair of “The Global Enterprise Leader.”

Felix OBERHOLZER-GEE, Andreas Andresen Professor of Business Administration. Chair, MBA Global; member of the Strategy Unit; Faculty Chair of “Strategy: Building and Sustaining Competitive Advantage”; and Faculty Cochair of “Senior Executive Program for China,” and “Effective Strategies for Media Companies.”

Lynn S. PAINE, John G. McLean Professor of Business Administration; Senior Associate Dean; and Director of Faculty Development. Member of the General Management Unit; Faculty Cochair of “Senior Executive Program for China”.

Guhan SUBRAMANIAN, H. Douglas Weaver Professor of Business Law, Harvard Business School, and Joseph Flom Professor of Law and Business, Harvard Law School. Member of the Negotiation, Organizations, and Markets Unit.

Richard H.K. VIETOR, Paul Whiton Cherington Professor of Business Administration. Senior Associate Dean; and member of the Business, Government and the International Economy Unit.




Every facet of the program is purposefully structured to promote dynamic interchange and shared learning among accomplished peers from a diverse set of leading companies, including multinational organizations, state-owned enterprises, and private companies. With team-building exercises integrated into each module, participants will learn to work together and to take full advantage of the diversity of backgrounds and experiences. As a result, senior executives will continue learning through a valuable network of high-level, like-minded colleagues with whom they can share their experience and lend support throughout their careers. Please note that full attendance at all three modules is mandatory for successful completion of this program. Applications for single modules are not allowed.



To ensure the most comprehensive learning experience, the Senior Executive Program for China is taught in both English and Chinese with simultaneous translation. Participants will preselect either Chinese or English for their classroom




This program is designed for an elite group of senior executives in Chinese state-owned and private companies, as well as in multinational companies. Candidates should have significant responsibility for strategic decision making, hold leadership positions one to three levels below the chief executive officer, and be identified as part of the company’s succession plan. Typical participant titles may include:

• Member of the executive committee

• Chief operating officer

• Senior or executive vice president

• Head or general manager of a major business unit

• Senior functional head

• Leader of a government agency





Candidates can apply to the program through TSEM, CEIBS, or HBS. Applications are requested at least six weeks before the program start date. Qualified candidates are admitted on a rolling, space-available basis, and early application is encouraged.



Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply. Executive Education programs enhance the leadership capacity of the managers enrolled as well as their organizations, and full commitment is expected from both. While participants devote time and intellect to the learning experience, sponsoring companies agree to assume fees, provide for reasonable expenses, and relieve individuals of their work responsibilities during the program.



Cancellation and modular makeup policies are outlined in the information provided to applicants upon admission. Please be aware that additional fees may apply.



The USD $61,000 program fee covers tuition, books, case materials, accommodations, and most meals. Payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Cancellation policies are outlined in the information provided to applicants upon admission.





Ms. Helen Wang

Business Development Director

Executive Education

Telephone: +86-10-6279 5801,133 1129 4546

Fax: +86-10-6279 2986